The WE CONSERVE Dorm Campaign

Concept and Goal

The WE CONSERVE Dorm Campaign is a marketing strategy that would expand upon the existing WE CONSERVE campaign at UW Madison with a goal to reduce campus energy consumption per square foot by 20 percent by year 2010.

The WE CONSERVE Dorm Campaign is a marketing strategy targeted toward students living in UW dorms. Its goal is to have students incorporate energy conservation responsibility into daily decisions and behavior.

The WE CONSERVE Dorm Campaign will raise awareness of the WE CONSERVE campaign, 2) Raise consciousness about energy consumption in the dorm, and 3) Educate how to conserve energy in a dorm.

Value Creation

Manufacturing

• $0.70 purchase of cafeteria trays from SWAP
• 2 hours of painting and stenciling

Networking

• Meeting with Energy Conservation Program Director for WE CONSERVE campaign
• Meeting with Food Service Manager for UW's Dorm Cafeterias

Implementation

• Place trays in UW's Dorm Cafeterias (Rheta's, Frank's Place, Pop's Club, and Liz Waters)
• In the future, provide a full supply of WE CONSERVE Dorm Campaign trays to the UW Dorm Cafeterias

Value Created

Economic Value

• Currently, student dorm residents have zero incentive to conserve because they receive no bill for energy consumed and have zero awareness of the amount of energy they consume and its cost. In addition to environmental benefits, the UW would see financial benefits from reduced energy use.
• At Ohio State University, a program to reduce dorm student energy and water consumption produced over 25 percent reductions in energy use and $76,000 saved energy costs.

Social Value

• Educate on conservation issues

• Inculcate energy conservation as a life-long responsibility

• Foster leadership and self-responsibility

Product

The WE CONSERVE Dorm Campaign Cafeteria Trays

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